It will hit store shelves starting September 1st. It's currently available to purchase online at all major online retailers, like and. It includes 10 darts and an accessory belt. The Dart Diva Bag and Belt retails for $14.99.The Vision Gear eyewear can be bought separately for $6.99.Dart Refill Packs retail for $9.99 and include 12 collectible darts in 6 stylish patterns.Download the free NERF Rebelle Mission Central app and complete missions. It lets you mount your iPhone or iPod Touch on your bow or blaster. The Mission Central Application Rail Mount retails for $14.99.It includes 2 mini blasters that your daughter can share with her BFF. The Power Pair Pack retails for $12.99.This is a 2-in-1 blaster that converts into a crossbow. 1 product rating - Nerf Rebelle Heartbreaker Bow White Pink Purple Design Hasbro 2013 Tested Works. The Pink Crush Blaster retails for $9.99. Nerf Rebelle Heartbreaker Bow White Pink Purple Design Hasbro 2013 Tested Works. ![]() It includes a 5-dart revolving blaster, 5 collectible darts, a belt clip holster and Vision Gear eyewear. The Sweet Revenge Dart Kit retails for $19.99.It includes 6 collectible darts and a front-loading barrel. Arm yourself for action and team up with friends to play together as you make the rules and define. Take aim with the Heartbreaker Bow blaster and show the world the beauty of strength and power. Build your bow-blasting skills and reveal your Nerf Rebelle attitude. The Guardian Crossbow retails for $24.99. This Nerf Rebelle bow fires five foam darts up to 75 feet for far-reaching fun.The Heartbreaker Bow retails for $19.99.NERF Rebelle also has an interactive website: where your daughter can create a NERF Rebelle-themed avatar and complete virtual missions. Although critics accused LEGO of promoting gender stereotypes with Friends, consumers have been scooping the toy up, helping to increase profits for the makers of the little bricks.Definitely! It's great that NERF has come out with a line for girls! My daughter loves her bow and wants to get all the other toys in the NERF Rebelle line. LEGO has also made headlines in recent months for launching LEGO Friends, a new product line targeted toward girls. The company was largely applauded for that change. That move was in response to an online petition started by a 13-year-old girl who wanted an oven that would appeal to her 4-year-old brother. Recently, Hasbro announced that it would start selling Easy Bake Ovens in a more gender-neutral black-and-silver palette. The Nerf Rebelle line is the latest toy to get a makeover in order to appeal to a different gender. This says, ‘OK, you want to play Merida? You want to play 'Hunger Games'? Here’s something just for you’,” said Chris Byrne, toy expert and content director for Time to Play. “Girls love Nerf, but most Nerf is sold to boys. Industry experts think Nerf might be onto something with the new line. Arm yourself for action and team up with friends to play together as you make the rules and define the style. ![]() In the lead-up to last summer’s Olympics, many noted the rise in popularity that archery was enjoying, thanks to Katniss and her bow. Build your bow-blasting skills and reveal your Rebelle attitude. ![]() ![]() Given the popularity of "The Hunger Games" and "Brave," which both feature young heroines who are skilled archers, the Rebelle line may find an eager market. Other than sports, there aren’t a lot of active play opportunities for them,” he said. We found a big white space opportunity for active play for girls. “We did a lot of research about girls and how they play and looked at what wasn’t in the toy aisle. We made a product just for them.”įrascotti also noted that in today’s age of childhood obesity, parents are concerned about the sedentary nature of traditional girls’ play. “We didn’t just make a pink version of the boys’ product. We found that girls wanted products made just for them,” said John Frascotti, Hasbro's global chief marketing officer. “It used to be that people just make pink versions of boys’ products for girls.
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