![]() Most notably, the Philadelphia Elite Silhouette chandelier created by over 300 images celebrating famous Philadelphians across history, the Crew statue honoring Boathouse Row and Philadelphia’s Crew history, and Hombre De Hierro or ‘The Logan Man’ which honors the men and women who shaped Philadelphia’s industrial history through innovation and craftsmanship. There are over 1,800 pieces of art in The Logan collection displayed throughout the hotel. The Logan has collaborated with a bevy of Philadelphia based artists, who collectively work together (as well as artists who work independently) to promote and support the local art community. ![]() Assembly is located nine floors above the city and is a chic ultra-modern space with its unhindered panoramic view of Logan Square to the Benjamin Franklin Parkway all the way to the Philadelphia Museum of Art. The Logan’s Assembly Rooftop Bar & Lounge is a major signature item for us as no other hotel in Philadelphia has a rooftop bar with such views. From The Logan, visitors have easy access to major highways, and are walking distance to Center City shopping and the restaurant district. The Logan is located at the foot of Philadelphia’s mecca of museums, art and historical landmarks. Connection and easy access to an events venue/conference center.There are many unique position elements and selling points that are part of The Logan that we see as key differentiating factors from our competition. What unique positioning elements are part of the property that you see as differentiators? We have access to the vast Hilton distribution system and marketing programs and can opt in at our own discretion. We have the benefits of being soft branded which allows us to remain independent while still offering benefits to travelers in the Hilton network who would like to use their points for a more unique experience. Sandy Heydt, Director of Sales & Marketing What do you see as the advantages of having a Curio brand vs a stand-alone independent? All public space was taken down to frame, guest rooms were updated, corridors renovated, spa and fitness center tripled in size, lower level renovation, outdoor spaces enhanced, and the library and rooftop lounge were added. While we can’t disclose the exact amount, it was significant to say the least. What was the total CAPEX investment in the refurbishment of the property? Our curated local art collection is quickly become a destination in its own right, leaving guests captivated by the impressive works created especially for our property and wholly inspired by Philadelphia. Our namesake, James Logan’s character and lifestyle, can be found around every corner, with nods to Philadelphia’s history in manufacturing, fashion and textiles. We embody exactly that – our property has a wealth of history in the city, and our design has countless historical elements worthy of exploration. Why was Hilton Curio chosen as a soft brand?īy its definition, the Curio brand is a collection of unique hotels, each with its own history and character in cities across the globe. While visiting recently, I met with Sandy Heydt, Director of Sales & Marketing to discuss this transition and the strategy for the hotel moving forward. As well, these sought to make the hotel more accessible to locals, as highlighted by an engagement program called ‘Living The Logan’ where monthly events feature resident art exhibits from nearby university students.Īll told, this rebrand is a daunting task that took six months to complete from mid-June to December 2015. The senior team saw this rebranding as a chance to develop a truly independent, destination property that builds upon James Logan’s historical significance to the city as well as to the nation. The resultant property makeover, managed by Sage Hospitality, is now part of the Hilton Curio group. In Philadelphia, with a new Four Seasons Hotel in the making, the brand’s venerable Logan Square property represented an ideal opportunity for a newly independent hotel to make its mark on the City of Brotherly Love. Seemingly, a fine balance between the hotel having its own unique identity and gaining in operational expertise, loyalty programs and web booking advantages has wide appeal with both owners and the larger financial community that provides the necessary capital. The number of properties converting to soft brands such as Marriott Autograph, Hilton Curio, BW Premier, Loews’ OE and the like demonstrate a significant upswing in traction for this hybrid hotel category.
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